Customer Lifetime Value Calculator

Calculate LTV using multiple models: simple, traditional, cohort-based. Input ARPU, churn, margin. Show projections.

Average Revenue Per User (ARPU) / Month ($)

Average Order Value ($) - for e-commerce

Purchase Frequency (per year)

Monthly Churn Rate (%)

Gross Margin (%)

Customer Acquisition Cost ($)

Discount Rate (% annual)

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